Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many operators don’t even know where to start and yet they manage to survive blunder after blunder before finally embracing a strategy that actually works.
No.1 | No Marketing Team!
It’s a very common situation that businesses don’t have a dedicated marketing person at all and try to do that function themselves.
Essentially, there are three types of marketers in the modern business climate:
- The direct marketer focuses on mail, email and telemarketing efforts
- The online marketer is focused on social media, website and SEO
- The social marketer is focused on networking and strategy
At the end of the day, the first key to getting it right with marketing is to hire a marketing team. Don’t convince yourself that you can do it all on your own. You can’t, and you won’t. Hire the right people and watch your business begin to soar.
No.2 | The ‘We vs You’ Focus
While not having a marketing team is definitely the number one marketing mistake, the second most common (and potentially harmful) error is focusing all your marketing collateral on you, the business, rather than them, your customers.
For example, if your website states, ‘We have been serving the valley for more than 20 years,’ that represents a classic mistake. Instead, wording it as ‘YOU will benefit from our 20-plus years of experience,’ focuses the attention on the audience, rather than you or your business.
Always, try outlining how you can meet their needs.
